Element and caliray Present Super Sustainable & Super Volumizing Mascara

09 Aug 2023
Element Beauty Group

At the forefront of trendsetting formulations and innovative sustainability, Element Beauty Group and caliray are working together to bring fresh ideas to the beauty industry.

Element Beauty Group is constantly searching for the next step in making performance-based products more sustainable, and Caliray is always up for the challenge.

Introducing "Come Hell or High Water" mascara, the first clean & super volumizing mascara with long wear potency, plus lash conditioning argan oil, packaged in 100% Ocean Plastics!

Together, we are pushing the boundaries of sustainable beauty.

With a focus on material science, substitute polymers, next-gen recycled materials, captured carbon, and efficient manufacturing practices, Element Beauty Group is an innovative, turnkey resource for brands like Caliray, offering best-in-class sustainable solutions.

Contact us now to learn more, or come and join us at MakeUp in NewYork - September 20-21 - to discover all about our work! Booth J12

Why Full-Service is a Game-Changer for Beauty Brands

Bringing innovative products to market quickly and efficiently is more critical than ever. At Element Beauty Group, we specialize in full-service, combining packaging, formulation, and turnkey solutions to help beauty brands bring their vision to life.

Advancing Sustainability Through Global Partnerships

In the journey toward a more sustainable beauty industry, collaboration is key. At Element Beauty Group, we understand that achieving meaningful progress requires strong global partnerships—and we’re proud to work hand-in-hand with local partners worldwide to bring sustainable solutions to life.

How AI Helps Element Drive Innovation in Beauty

Element Beauty Group is constantly pushing the boundaries of what's possible in the beauty industry. With the rise of artificial intelligence (AI), the company's innovation process has entered a new era—one where technology supports and amplifies creativity and execution.

Bold Lashes, Green Future: Element Develops MOB Beauty's Refillable Mascara

Element Beauty Group developed MOB Beauty's refillable, vegan, and clean mascara, designed for bold lashes with all-day smudge-proof wear. This eco-friendly mascara features sustainable packaging made from 100% recycled materials, supporting a greener beauty industry.

Mother Nature is Speaking: It’s Time for Action with Element's Captured-Carbon Technology

From devastating storms to record-breaking heatwaves, recent events have made it clear—Mother Nature is rebelling, and it's a wake-up call for all of us. At Element Beauty Group, we’re committed to doing our part by innovating with sustainable solutions that help reduce our environmental impact.

Element Beauty Group Bets On Paperboard Innovation

At Element Beauty Group, we have developed biobased coatings that maintain the integrity of key ingredients while ensuring excellent performance across a range of applications. This not only reduces the environmental impact but also enhances the recyclability of the packaging.

Bio-Based Coatings in Paperboard Packaging: Element's Journey with Old Spice Deodorant Tubes

Element Beauty Group has developed Old Spice paperboard deodorant tubes using bio-based coatings derived from renewable resources such as starches, cellulose, and plant-based plastics. By doing so, Element was able to overcome the challenges of moisture and oil resistance that deodorant typically presents.

Sustainable Beauty Meets Innovative Design: Recyclable Metallized Coatings

Element Beauty Group offers recyclable metallized coatings. These advanced decoration techniques allow us the company to create beautiful, luxurious packaging without compromising on environmental responsibility.

Element 365: Serving Sustainable Beauty Packaging!

Introducng Element 365, a bio-based polypropylene designed with beauty brands needs in mind: develop packaging with excellent recyclability, reduce CO2 emissions by over 120%, and featuring high-gloss, transparent finish, perfect for high-speed injection molding.

From Concept to Market: Element's Full-Service Solutions for Innovative Beauty Products

At Element Beauty Group, we deliver end-to-end solutions for the beauty industry. Our full-service approach provides everything from innovative packaging design to custom formulation development—ensuring that your beauty product goes from concept to market with ease.

The Science Behind Clean Formulations: Ensuring Safety and Compliance

As a more conscious approach to self-care keeps rising, consumers are more aware than ever of the ingredients in their beauty and personal care products. At Element Beauty Group, we’re dedicated to creating high-performance beauty products that are effective and remain clean, safe, and fully compliant with industry standards.

Turnkey Solutions: Streamlining the Journey from Concept to Finished Product

In the beauty industry, things move fast, and staying ahead means being quick and efficient. That’s where turnkey solutions come in – they provide a full-service approach that speeds up the entire product development process, from the initial idea all the way to getting the product on store shelves. Team up with Element Beauty Group, which handles everything – from designing the brand or packaging and sourcing materials to formulation, manufacturing, and even brand strategy.

Meet Element Beauty Group at MakeUp in New York 2024 - Booth J22

Join Element Beauty Group in MakeUp in New York at the Javits Center on September 18 and 19. Stop by booth J22 to meet Element's team of experts and explore ts newest developments in beauty formulations, packaging, and sustainable solutions.

Eco, Chic, Smart: Element Does Sustainable Packaging Like No Other

Element Beauty Group is pushing the boundaries of beauty innovation. As a full-service supplier, the company offers packaging solutions crafted from cutting-edge biotechnology-driven materials, including seaweed-derived bioplastics, captured carbon additives, upcycled food waste, and post-consumer recycled materials.

Refillable Packaging in Beauty: The Future of Sustainability

As consumer demand for eco-friendly options continues to rise, refillable packaging is set to become the standard in beauty. Element Beauty Group can help brands choose the right refillable solution for their portfolio and make a genuine difference on the market.

Shortening the Supply Chain for Faster Time-to-Market in the Beauty Industry

In today’s fast-paced beauty industry, the ability to quickly adapt and innovate is crucial. At Element Beauty Group, we are committed to helping product development managers streamline their processes and bring products to market faster by leveraging a robust US-based as well as global supply chain.

Element Beauty Group's Innovations in Material Science

Element Beauty Group is not just imagining what’s next for sustainable beauty; it's actively creating it. From harnessing the power of upcycled carbon to developing E-PHA as a game-changing alternative to traditional plastics, the company's pioneering materials are reshaping cosmetics.

Get to the Market Faster with Element's Full-Service Solutions

Did you know that Element Beauty Group offers full-service solutions for the beauty industry? From custom packaging to custom formulation, you can partner with Element to develop a full range of skincare, haircare, or colorful makeup and make your wildest dreams come to life.

Discover Element's Latest Innovations at Cosmoprof NA: Las Vegas!

Meet the Element Beauty Group team at Cosmoprof North America in Las Vegas from July 23rd to 25th at booth 23212.

Recycled Plastics 1.0.1: Because a little refresher is always good

At Element Beauty Group we always pick the most sustainable packaging for the right application. Explore your options with us when using plastics like PP, HDPE and PET.

Mastering Beauty: Element's Exclusive Applicators Deliver Superior User Experience

Element Beauty Group innovates with top-tier beauty packs for flawless product application, enhancing user experience and brand loyalty through precision, hygiene, and creative design.

Introducing the Beauty Industry's First Captured-Carbon Packaging!

Element Beauty Group introducies the first-ever cosmetic tubes made from carbon-captured packaging. The strategic partnership with caliray marks a significant step towards carbon neutrality in the beauty industry by removing CO2 from the atmosphere and increasing recyclability,

Swipe, Blend, and Shine with Element's Unique Makeup Applicators

What makes a good formula GREAT? An innovative applicator! With Element Beauty Group's experienced R&D team you can enhance precision, hygiene, and user convenience, while reducing waste and adding showstopping aesthetic appeal.

Element Brings Forth a New Era of Hair Care Packaging

The "skinification of hair" trend emphasizes nourishing and protective products and routines on the scalp. Tackling the growing need in the market, Element Beauty Group offers advanced packaging for targeted treatment application, improved coverage, and sustainable options.

Set Trends with Element's Beauty Sticks

Beauty sticks, popular for their convenience and eco-friendliness, are driving innovation in skincare and makeup products. Team up with Element Beauty Group for sustainable beauty stick packs and fast development times.

Creating Beauty Applicators Tailored to Specific Makeup Formulations

The trend of customization and personalization in beauty applicators is revolutionizing the way consumers approach their makeup routines. Here's a deeper dive into creating beauty applicators tailored to specific makeup formulations.

Element Presents Dual-Sided Sponges to Deliver the Perfect Look

Element Beauty Group introduces its latest creation: dual-sided sponges with varying densities, designed for precise application and maximum versatility.

Find the Right Partner for MakeUp Application with Element Beauty Group

An idea can make or break a concept, especially when it comes to makeup applicators. At Element Beauty Group we are always developing new designs tailored to the specific needs of different formulas and brand identities.

Reshape the Beauty Industry With Element in Los Angeles

Join us at MakeUp in Los Angeles on February 14th and 15th to explore Element Beauty Group's exciting beauty offerings coming in 2024: a revolutionary mascara brush, cutting-edge materials never seen before in the beauty industry, clean metallization, and more! Element Beauty Group - Booth H48

A Future Painted in Blue? Element Develops Seaweed-Based Inks

Element Beauty Group is currently exploring natural inks derived from seaweed. They are easy to source, and no resource depletion occurs, as either invasive species are harvested or seaweed is cultivated in the lab.

Element Beauty Group Develops Biodegradable Injection Moldable Material

Element has developed a biodegradable material in a molecular format of PHA that is injection moldable and fully biodegradable at the end of its life, and is particularly well-suited for rigid, moldable products such as caps, jars, bottles, and other small packaging items.

Introducing Eco-Friendly Metallized Coatings

For years, metallization coating on beauty packaging has posed a threat to recyclability. Element Beauty Gorup offers a sustainable approach to the "Bling Factor".

Juan Pablo Rueda
Product Info
English
Created 09 Aug 2023
Modified 07 Aug 2023
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Element Beauty Group

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